The article is written in response to the piece by former Minister of Information & Broadcasting Mr. Manish Tewari which was published on wire.in. He argued that the Ministry of I&B should be wound up as it has no justification to exist now. I have argued that there is a need to rethink the functions of the Ministry. It remains an important institution for the emerging regulatory challenges thrown by the new media like Facebook, Google etc. Beyond the publicity work, which has been overemphasised in the case of the I&B Ministry, other works including regulatory, need to be strengthened if it has to retain its justification for existence